Branding: brand strategy and visual identity
A brand is everything that makes people know you, like you and remember you: positioning, purpose and values. The logo is just one part.
From €3,600
What's included
Everything you get
What you walk away with, from the strategy to the very last template.
- Diagnostic report: internal and external audit
- Brand strategy: platform, personality and narrative
- Verbal identity: tagline, tone of voice and manifesto
- Logo, icon and variations, right down to the favicon
- Colour palette and typefaces
- Art direction, iconography, illustration and patterns
- Mockups and application examples
- Brand guidelines (15 to 30 pages or more)
- Social media templates, editable in Canva
From €3,600
Starting price, VAT not included. Final files in JPEG, PNG, SVG, PDF and EPS.
How we do it
Five phases in a month and a half, give or take. One round of revisions, and your feedback within 2 or 3 days.
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Kick-off
Strategy questionnaire and kick-off meeting
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Strategy
Strategy presentation and creative direction (moodboards)
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Design
2 or 3 visual territories. You pick one.
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Refinement
Polished identity and final brand presentation
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Launch
Brand guidelines and handover of every file
Commonquestions
Just enough: it's your brand and you know it better than anyone. At every phase we follow the strategy and creative direction you set.
You don't need to. That's what the strategy questionnaire and the kick-off meeting are for. We ask the questions, you just answer.
A visual proposal with a personality of its own that fits your strategy. We show you 2 or 3, you pick one and we develop it. That way there's no guesswork.
Before we develop anything, you choose between 2 or 3 visual territories. Then there's one round of revisions where you have your say. Extra rounds are charged separately. Design isn't that subjective: it needs a strategy and it has to win over your customer. If you need to love every last detail yourself, we might not be your studio.
You can. Just ask and, before we do anything extra, we'll send you a quote. That way there are no surprises at the end.
That's what the brand guidelines are for: 15 to 30 pages or more. And, if you need them, editable templates so your team can post without going off-brand.
All the finals in JPEG, PNG, SVG, PDF and EPS. Plus editable Canva templates for social media.
Only if your current one is getting in the way. If it is, we do the naming: a name that makes sense, can be registered and has the domain free. It isn't part of the package: it's quoted separately. And if yours works, we won't sell you another one.
