Pura Trufa

A family of truffle growers from Sarrión. First-class truffles, sold to wholesalers. And the margin got lost along the way.

They wanted to sell direct. They asked us for a logo and a website.

The logo they had in mind featured a truffle and the Sarrión hills. We said no. A logo that tries to say everything is a logo nobody remembers.

The real problem was something else: hardly anyone buys fresh truffles because they see them as an unattainable luxury. So we didn't sell luxury. We sold a family, their dogs and something to share at the table.

We did the strategy, the brand, the website and online shop, social media, stationery and photography art direction. We commissioned the illustrations from a local artist, inspired by the surrounding landscape.

Five months. Today they've had over 200 online orders and rank on Google's first page for more than six buying searches.

Two of our ideas became business lines: truffle-hunting experiences with dogs and their own range of oils and jams. We're still with them. We look after the website, built a truffle tourism landing page with bookings, and every year we design the packaging for two or three new products.