La Glorie

Behind La Glorie are over twelve years of selling products to beauty salons, hairdressers and nail bars.

The idea was to try something more: keep selling to professionals and start selling direct to consumers. And, further down the line, launch a product range of its own.

They asked us for an online shop. We told them: brand first. If their own range launches tomorrow, the jar, the website and the socials have to look like they come from the same house.

The real problem was something else. Almost everything they sell comes from brands hardly anyone in Spain knows, with manufacturer photos and logos that don't help. And what people don't recognise is hard to sell.

So the brand had to supply the trust the products couldn't. The reference they gave us was the sector's usual look. We proposed the opposite: a young audience, a story about choosing and experimenting, and unfiltered photography with no gender distinctions.

It took some convincing: there were doubts it would fit their customers. We stood our ground. Today it's their brand.

Then the WooCommerce shop, from scratch. The hard part was organising over 400 products so people can find them: filters, mega menus and a custom checkout that takes each customer down the right path, professional or consumer.

The packaging for the own-brand range is already at prototype stage. And we've been looking after the shop for over four years.