Ixeia Cosméticos

Marta Berdún is a pharmacist. She formulates her own natural cosmetics in her lab, and some products, like the soap dishes, are made with a sheltered workshop.

Ixeia is a word from Aragonese: the spark that drives people to turn their dreams into reality.

When she came to us, the brand was half-built online and the website was a stopgap: made by family, with a lot of love. She asked us for an online shop.

And she came with Spain's Kit Digital grant. Other agencies treated it like a voucher for a website: a template, the logo on top, done. Not us. The grant is a way to pay. The shop still has to sell.

So before the shop, the brand. We took it online with a classic typeface, forest green and an illustration and icon system made just for her: an icon for every ingredient. Not one from a stock library.

Then a shop where every product tells you what's in it and what it's for. There's a pharmacist behind it, and that has to show.

Since we launched the website, Ixeia has made it into 27 physical shops. And we've been looking after it for over three years.