Fons Badal

Over forty years looking after smiles. And a name nobody could pronounce: the initials of some ancestors, which no longer represented the clinic.

A molar in the logo. An image stuck in another era. And a hacked website.

They asked us for a brand and a website.

First, the name: the clinic took the names of the two doctors who run it. Fons and Badal, joined by an asterisk.

Then, three noes. No teeth in the logo. No dental-clinic blue. No selling state-of-the-art equipment. Nobody likes going to the dentist, so we sold care: a clinic that stays with you every step of the way.

We did the strategy, the identity, the photography art direction and a custom website with treatment pages, a blog and online booking.

And since the old website ended up hacked, we look after the new one ourselves. The SEO too.