Nutriestética

The medicine of wellbeing

Health & Wellness

Health & Wellness

Project information

An aesthetic doctor and a managing partner at the helm, with a nutritionist and a beautician on the team. Top level inside the consulting room. Outside, no sign of it.

A logo so stretched it fitted nowhere. A template website where changing a comma was a problem. Social media with no order. An image that didn't live up to what they do.

They asked us for a logo and a new website.

The hard part was not taking the easy way out: the cold, white clinic that looks like an operating theatre. They practise wellbeing medicine, and that's how it had to look.

Each discipline has its own colour and shape. The lotus and purples for wellbeing. Human shapes and blue for aesthetic medicine. Healthy food and green for nutrition. Three lines, one brand.

We did the strategy, the identity, a custom website, SEO and templates so their social media never slides back into chaos.

Today the website is how they win new patients. It reaches more people, and the people it reaches, it convinces. When they need a push, we run campaigns.

Services

Brand strategy

Branding

UX/UI

Web design & development

SEO

Ad campaigns (SEM & Paid Ads)

Social media

Website maintenance

Project summary

A brand that lives up to their wellbeing medicine: identity, a custom website and SEO so patients find their own way in.

Impact achieved

~40%
new patients from the website
x4.5
organic traffic
Two smiling women, cheek to cheek
The Nutriestética symbol, an n in brackets, in white on blue
Two women in swimsuits, sitting and hugging on a beige background
The Nutriestética website
A smiling woman, just woken up, lying in bed with her hands on her face
Nutriestética Instagram posts: its specialists, brand lines and patient photos

“Our website went from being a problem to being where our patients come from. And they arrive already convinced.”

José Antonio Hernández Medical Director at Nutriestética
Three Nutriestética website screens on phones, on blue: homepage, body treatments and insomnia

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