Bingo la Bolera
Building loyalty into entertainment
Leisure & Entertainment
Project information
A bingo hall with years of games behind it. And an old app that didn't talk to the ticketing system.
It misfired more than a fairground rifle. Every other day, back to pen and paper.
They wanted to promote the bingo hall and keep customers coming back, within what the law allows. They asked us for an app to do it.
We gave them more: promotions that run themselves and access control that stops anyone who's banned from getting in.
The key was keeping it simple. Customer sign-up in a few steps. And an app the staff at the door, the bar, the kitchen and the VIP area use without thinking.
We designed the experience, the illustrations and the design system, and built the Android and iOS app and its backend.
Today over 4,050 customers use it, it has handled more than 337,000 tickets and it averages 4.9 in the app stores. And we keep maintaining and improving it.
- Services
Art direction
UX/UI
Design system
Illustration
App development (Android & iOS)
Backend development
ASO
App maintenance
- Download
Project summary
From an app that kept failing to one nobody notices: digital entry, automatic promotions and customers who come back.
Impact achieved
- +4,050
- customers on the app
- +337k
- tickets
- 4.9
- in the app stores
“Every time the old app failed, we were back to pen and paper. Now thousands of customers use it, and the staff can't even remember what it was like before.”
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