RTTH

RTTH is the Spanish Speech Technology Network: researchers, universities and companies working so that machines understand and speak Spanish, Portuguese and Spain's co-official languages. They run IberSPEECH, one of the most important conferences in the field.

They'd had the same image since 2000. Cold, academic, and only understood by their own.

The University of Granada hired us to renew it. First, the brand. When they saw the result, they asked us for the website too.

The hard part wasn't the design. It was a steering committee of more than ten people, all of them with a say.

They interviewed six audiences, from established researchers to the general public. We analysed the answers and arrived at one idea: Knowledge to Impact, from knowledge to real-world impact. That shaped the tone, the identity and a website that explains the science without dumbing it down.

The website brought another challenge: lots of people publishing, lots of content types and lots of editable sections. Handing them a visual page builder would have guaranteed that, six months later, nothing looked like RTTH. They're rigorous researchers, not designers.

So we built per-person access control and custom forms for each content type. They fill in the fields and the website always comes out right.

Something was missing. A network that studies the voice and uses AI every day deserved a brand to match: AI Studio, a tool that turns a voice into a branded background. Generative AI, but on a leash: every background is unique and always on brand.

Today we look after the website and, when needed, design new graphic assets and add improvements.