We redesigned our website. First, we binned two full designs

“Claude, I need a new website.” If only it were that easy.

Before the website you’re looking at, we binned two complete designs. This is what we learned redesigning ours. And what you’d do well to copy if you’re about to redesign yours.

For weeks we decided everything: interactions, content, even the line spacing.

And at some point I realised the problem wasn’t the how. It was the what. What makes us different. What Doko is. What we want people to think when they land here.

Until that was clear, no design fitted.

We went through two complete layouts before the final one. Workshops with the whole team, Figma files full of rejected proposals and plenty of opinions.

Binning work hurts. Launching a website that doesn’t look like you hurts more. We kept the one that best showed who we are: relaxed and transparent, with our prices on display.

And it paid off: GSAP, Astro and Land-book are already showing it off in their showcases. More in awards & recognition.

A new website can sink you on Google. All it takes is changing your page addresses without warning: whatever used to rank now throws an error and you start from scratch.

We kept the addresses of our old project pages and redirected the rest, one by one. Since launch, clicks from Google have grown by 393%.

1. Start with the what. If you can’t explain in one sentence what makes you different, no design will do it for you.

2. List your pages before touching anything, and redirect each one to its new address. It’s the first thing we look after in a website redesign.

3. Expect to throw work away. A rejected design costs less than a website that doesn’t work. And steer clear of templates: they cost you customers.

If your website no longer looks like your business, tell us what you’ve got. We’ll tell you whether it needs a redesign or just a touch-up. A custom website, from €4,200: here’s where that price comes from.