Cor de Suro is a non-profit cultural association that promotes natural cork from the Sierra Espadán through craftsmanship, environmental education, and social collaboration.
The design project for Cor de Suro represented a challenge that went beyond design itself: it required capturing the essence of an entity deeply rooted in the Sierra de Espadán and in its commitment to nature, craftsmanship, and sustainability. The platform needed to convey respect for traditional knowledge and the value of natural cork, without losing the freshness or clarity necessary to connect with diverse audiences.
The Cor de Suro website integrates a visual narrative that highlights craftsmanship, the strength of community, and a commitment to sustainability. Through a visual language that combines the warmth of natural materials with a contemporary aesthetic, the aim was to convey the deep connection between people, the land, and the resources of the Sierra de Espadán.
The design balances the authenticity of handmade work with a clear and intuitive digital structure, enabling smooth navigation that invites visitors to discover the association’s projects and values. Every element helps reflect the respect for the environment and the sustainable creativity that defines Cor de Suro.
In addition to developing the website, a brand strategy for Instagram was designed to bring Cor de Suro’s core values into the social environment: craftsmanship, community, and respect for the environment. The goal was to build a coherent visual narrative that revealed the process behind each project, highlighting the people, materials, and landscapes that bring the association to life.
