Menu

Brand Strategy

The Brand Strategy package is designed for beginners in the branding process who need guidance on where to start. This package helps your brand transition from its initial stages to being market-ready. Perfect for new brands and start-ups.

BRAND STRATEGY

A guideline for positioning your brand in the ecosystem
  • 1. Brand Diagnosis
  • 1.1. Internal Audit
  • - Initial Questionnaire
  • - Kickoff
  • - Interviews
  • - Business Understanding
  • - Brand Analysis
  • 1.2. External Audit
  • - Market & Category
  • - Competitors
  • - Best Practices
  • 2. Strategy
  • 2.1. Brand Platform
  • - Territory
  • - Positioning
  • - Values, Personality & Tone of Voice
  • - Brand Essence
  • - Narrative
  • - Purpose, Vision & Mission
  • 1,800 €

© Doko Studio

[email protected]

(+34) 621 03 44 47

@wearedoko